BowlsLink is more than just a membership database, it is also the first purpose-built competition management system our sport has ever had. It allows Club Administrators (most likely your Club Secretary) to manage:
Individual Member data
Competition entry, eg: Pennant, Club Championships, Tournaments, etc.
In addition, your individual members can manage their own profile and enter events like your Club events or even State events like the Victorian Open, directly via BowlsLink.